I always dread the moment when a favourite and much loved product is suddenly discontinued or reformulated. It’s like losing a good friend. Well I recently lost one of my besties, otherwise known as Curl Junkie Curl Assurance Smoothing Lotion. This has been my go to leave-in conditioner for the past year and half. It has the most incredible slip and does a fantastic job of moisturising and softening my hair. I especially love layering it under styling products as it reduces crunch and stiffness. A while ago, Curl Emporium who were the main UK distributor of Curl Junkie announced they would no longer stock the brand. My heart sank, so I promptly bought a couple of bottles and stuck my head in the sand like the good ole ostrich I am. Of course I knew that my little stash would eventually run out and I’d have to go in search of a replacement, but I was still in mourning darn it!
Well as you probably guessed, my last bottle ran out a couple of weeks ago and I finally had to pull my head out and get looking. I had very specific requirements for this new bestie. Firstly it needed to be freely and easily available in the UK, there was no way I was going through this palaver again. Secondly it needed to be affordable. At £15.95 for 340ml, Curl Assurance Smoothing Lotion was fairly pricey, but because it worked so well, I’d grit my teeth and buy it. Well no more gritting, it was time to give my wallet a break. Lastly it needed to give the same or similar results as the Smoothing Lotion. After some research, I finally came across a product that looked like it might fit the bill…enter Keracare Natural Textures Leave-in Conditioner. I’d never tried the Keracare Natural Textures range but having used the brand when relaxed, I knew it to be a high quality range of products. So I bought me a bottle and I’m back in love! Here’s a break down of how the two products compare.
I’m always going to lean towards a product which contains the least amount of cosmeceutical ingredients and on that front, the Smoothing Lotion wins hands down. To be fair to the Natural Textures Leave-in, the product is chocked full of natural oils and extracts and the inclusion of Ayurvedic etxracts such as amla and shikakai are a plus.
Curl Junkie Curl Assurance Smoothing Lotion: Water, Cetearyl Alcohol, Behentrimonium Methosulfate, Vegetable Glycerin, Slippery Elm Extract, Tocopheryl Acetate, Prunus Armeniaca (Apricot) Kernel Oil, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance.
Keracare Natural Textures Leave-in Conditioner: Aqua/Water/EAU, Cetyl Alcohol, Phyllanthus Emblica (Amla) Extract, Acacia Concinna (Shikakai) Fruit Extract, Argania Spinosa Kernel Oil, Crambe Abyssinica Seed Oil, Phytosterols, Betaine, Citric Acid, Behentrimonium Methosulfate, Cetearyl Alcohol, Serenoa Serrulata Fruit Extract, Cemellia Oleifera Leaf Extract, Propylene Glycol, Pyrus Malus (Apple) Fruit Extract, Citrus Medica Limonum (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Stalk Extract, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Dimethyl Stearamine, Fragrance/Parfum, Benzyl Benzoate, Limonene, Linalool, Alpha Isomethyl Ionone.
Natural Textures Leave-in can be purchased for as little as £5.75 (inc delivery) for a 240ml bottle compared to the £20 (inc delivery) I’d pay each time I ordered a 340ml bottle from Curl Emporium. You do the math!
Once again, Natural Textures Leave-in comes up trumps, I can get it from most beauty supply stores and a plethora of online retailers. Curl Assurance Smoothing Lotion is now like gold dust in the UK unless you order it from a US based retailer and pay the associated shipping and customs costs.
Both are actually very similar in consistency, with the Curl Assurance Smoothing Lotion being an off pink colour with a sweet candy like smell. They are both light, with a creamy lotion feel to them. They spread quite well though the Smoothing Lotion used to sometimes cause problems when mixed with some of my stylers; the consistency would change into a cottage cheese type look and feel.
This is where the Smoothing Lotion shone; the slip on this product is AMAZING! Detangling post wash was always a breeze. I’ve always attributed its exceptional powers of slip to the inclusion of Slippery Elm extract in its formula. The Natural Textures Leave-in has a ton of cosmeceutical conditioners which do give the product a goodly amount of slip however it just doesn’t pack the same punch as the Smoothing Lotion.
Both products give me great softness, like candy floss softness. My husband always had his hands in my hair on wash day in my Smoothing Lotion days and he still does! What I really liked about the Smoothing Lotion was that it kept my hair feeling moisturised for several days and I have to say the Natural Textures Leave-in does equally a good job.